Business Growth Training

Delivered by Mindsheet’s experienced senior staff, at your preferred location and date, we provide content and capability development that’s insightful, focused and tailored towards your needs. Our trainers have the ability to bring learning and competence development to life as a result of their experience in senior positions within large corporations. Additionally, we offer online ...…

Dr Kim Stansfield, CEng, MIET

Kim is a Mindsheet Associate and the managing director of Vocate Ltd (Voice of the Customer Across the Enterprise) a ‘business innovation’ consultancy he set up in 2011. His business works with customers in automotive, software as a service, retail and consultancy deploying the innovative Web Chemistry Digital Marketing toolkit. He regularly lectures at Warwick ...…

Gavin Meikle

Gavin is passionate about effective communication, both verbal and written and has a wealth of experience in the science and practice of influential communication.    He started Web Copy Doc in 2012 to to help his clients improve the effectiveness of their online communications. Clients appreciate his enthusiastic and energetic writing style. He combines a practical ...…

Corporate Video Production

Most large technology companies enhance their brand by the promotion of their technology and development activities. It’s a perfect way to convey your company mission by demonstrating where you’re going. If you would like to create promotional videos for enhancing your brand, then Mark Edmunds and Matt Willshire are two experienced film makers and Mindsheet ...…

Build Market Consensus Online For Your Next New Product Launch

Hello, in this video I’m going to show you how to build an online innovation launch community for building market consensus behind your breakthrough new product launch. Now why might you want to do that? Well, if you’re trying to launch any new product breakthrough, new product category or new service then you’re going to ...…

Product Development Process | De-risk The New Product Launch

There are three major areas of risk in the product development process when it comes to developing new hi-tech products: Technology risk Management risk Market risk We tend to dwell on the first two, because that is what you’re aware of on a day to day basis. Will the technology work? Do you have good ...…

Validate your product marketing strategy

Every product marketing strategy has high degrees of uncertainty around external assumptions. A marketing strategy for new product development can quickly become obsolete due to unique statistical events. Think about the 1970s fuel crisis, technology breakthroughs, fads, wars or even the recent economic crisis. Good product marketing strategy development should endeavour to generate a robust ...…

Voice of the Customer Analysis to inform your new developments

The usual approach for collecting market requirements for new product definition is to interview prospects, hold focus groups or survey market participants. However, even with good targeting, levels of cooperation can be very low because you often catch participants at a bad moment. The requirement for high survey confidence levels further compounds the problem because ...…

Creating a Market Intelligence Machine for market intelligence research

The usual approach for collecting market requirements for new product definition is to interview or survey market participants. However, even with good targeting, levels of cooperation can be very low because you often catch participants at a bad time. The requirement for high survey confidence levels further compounds the problem because you need a large ...…

Mindsheet Threat Detection Algorithms

Computer assisted threat assessment was weak in many, if not all, all of the MoD Grand Challenge entries. Most of the systems relied heavily on human intervention. In an operational application, this manual approach: fails when communications with the unmanned vehicle fails; fails when the operator is overloaded, or, distracted by other events; fails when ...…