Colin Frey

Colin is a charismatic leader with strong marketing & sales skills combined with strategy and supply chain experience.

He has a proven track record at profitably growing businesses in either an advisory or hands-on leadership role. Typical recent assignments include mid-tech businesses with an international outlook. Such as:

  • Managing Director of Recipco Holdings
  • Associate at Second Mile
  • Founder of Safetrade Ltd
  • Interim Executive Vice Chairman of JNF
  • Interim Managing Director Ascom (UK) Ltd
  • Interim Commercial Director EurotaxGlass’s
  • Brand Protection Strategy Development for the Scottish Government

Colin is able to translate market understanding into effective strategy and action plans. In particular he identifies what to do differently ‘today’ – including product/service development, positioning and selling.

He improves processes to increase effectiveness and efficiency and is able to re-organise and motivate staff to achieve stretching targets.

Colin’s success is driven by a combination of analytical smarts and business gut feel to creatively solve (complex) problems. In his own words:

I see the wood for the trees.

He has the drive, determination and common touch to develop effective relationships from shop floor to boardroom; to get things done and bring people with him.

This is all built on a 20 year blue chip career at major corporations such as: De La Rue, Pepsi, GE, Boston Consulting Group and Shell, where he profitably grew businesses internationally in competitive markets.

Professional Qualifications

B.A. Hons. Engineering, Economics & Management, St. John’s College, Oxford

M.B.A. INSEAD

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