Colin Frey

Colin is a charismatic leader with strong marketing & sales skills combined with strategy and supply chain experience.

He has a proven track record at profitably growing businesses in either an advisory or hands-on leadership role. Typical recent assignments include mid-tech businesses with an international outlook. Such as:

  • Managing Director of Recipco Holdings
  • Associate at Second Mile
  • Founder of Safetrade Ltd
  • Interim Executive Vice Chairman of JNF
  • Interim Managing Director Ascom (UK) Ltd
  • Interim Commercial Director EurotaxGlass’s
  • Brand Protection Strategy Development for the Scottish Government

Colin is able to translate market understanding into effective strategy and action plans. In particular he identifies what to do differently ‘today’ – including product/service development, positioning and selling.

He improves processes to increase effectiveness and efficiency and is able to re-organise and motivate staff to achieve stretching targets.

Colin’s success is driven by a combination of analytical smarts and business gut feel to creatively solve (complex) problems. In his own words:

I see the wood for the trees.

He has the drive, determination and common touch to develop effective relationships from shop floor to boardroom; to get things done and bring people with him.

This is all built on a 20 year blue chip career at major corporations such as: De La Rue, Pepsi, GE, Boston Consulting Group and Shell, where he profitably grew businesses internationally in competitive markets.

Professional Qualifications

B.A. Hons. Engineering, Economics & Management, St. John’s College, Oxford


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  • Mindsheet were called in to supplement our knowledge of a business opportunity that we were developing. They rapidly assimilated the key strategic issues around the market and our capabilities. In a very short time they confirmed our strategy and identified practical steps for exploiting the opportunity. We were impressed at their speed, use of strategy structuring tools and market knowledge. Kim Stansfield
    Programme Manager, Northrop Grumman
  • Raglan at Mindsheet is incredibly creative and has boundless energy. He enables strategic insight and helps customers translate this into pragmatic steps to change operations and performance. Marcus Hamilton
    MD PLANtoWIN Group

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