The New Imperative for Creating and Profiting from Technology
Henry Chesborough, Harvard Business School
"Free report - The Innovation Lens: A Secret Blueprint for Identifying the Next Big Thing"
Dear Business Leader,
Business has never been so competitive and the ability to develop and launch new products and services is critical. If you don’t innovate, then survival in the long term will be tough. Yet 90% of new developments result in commercial failure.
If you’ve ever gone through the pain and frustration of trying to develop a new product or an innovative solution for your company you will already be aware of the many pitfalls.
Even if you have the right people and processes in place, hand on heart can you always tell exactly what your customers want? All too often “supposedly winning” product ideas flop in the market.
So imagine being able to figure out exactly what your market wants to buy, the competitive definition of your offering and the exact sales pitch they want to hear!
My free report discusses some of the issues with innovation and highlights proven processes that help you get inside the head of the customer to ensure every launch is a winner. Topics covered include:
• Why you shouldn’t listen to the voice of the customer
• The search for Six-Sigma innovation
• How to identify innovation hotspots
• Winning ways to generate concepts
Furthermore, I will send you the Mindsheet newsletter “The Innovation Lens”, packed with innovation tips and news.
Your email address will never be sold, traded or used by anyone else. Plus you can unsubscribe in one click at ANY time.
Wishing you great innovation success,
Raglan Tribe
Managing Director
Mindsheet Ltd
P.S. The innovation game is always moving on. Why not keep your thinking up to date with the latest ideas and thoughts on innovation by signing up to our newsletter now.
P.P.S. I have been flooded with emails regarding your greatest innovation challenge, I am reading them all, but it will take a little while for me to get back to you.
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Growing your business through innovation excellence
Globalisation, the fast pace of technological change, the emergence of low wage centres of manufacture and the move to a knowledge-based economy mean that business has never been so competitive.
As a business leader you face the challenges of identifying and exploiting growth opportunities, keeping ahead of the competition, focussing resources and managing risk.
Mindsheet specialises in helping companies develop breakthrough products and services in highly complex environments where understanding how to deliver value to customers requires deep insight into their operations and behaviour. Mindsheet has the resources and capabilities to rapidly take breakthrough ideas through the full development lifecycle from concept development to system integration and testing.
We can help your organisation improve its business performance through:
Innovation excellence: by creating breakthrough concepts and turning them into sound business propositions to create sustainable competitive differentiation
Market insights: by understanding customers, markets and the competitive environment to identify new profitable growth opportunities
R&D effectiveness: by improving your R&D portfolio and processes to maximise the productivity of technology investments and reduce risk
Mindsheet delivers value through designing practical solutions to business issues, listening to our clients, thinking creatively and using a rigorous approach to problem-solving. Our services are tailor-made and do not come in prescribed packages.
We specialise in businesses driven by technology where we can bring our understanding of markets, customers, technologies and products to bear. We have specific market expertise in the pharmaceuticals, automotive, aerospace, defence & security, communications and finance industries.
Our clients come from established, technology-driven industries with a strong R&D base, as well as from new business ventures with emerging technologies. We work with both commercial organisations and development agencies. Some of our clients include: Siemens, Toyota, Hyundai, Nissan, De La Rue, Finmeccanica, Cobham and the Scottish Government.
All our associates are high calibre individuals with a wide range of industry and functional experience, who have all managed businesses before, ensuring a pragmatic approach to addressing your business issues.
Contact Mindsheet to find out how our solutions can power sustainable and profitable growth.
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"In chaotic times and crowded marketplaces, innovation forms the essence of sustainable competitive advantage. In the unfolding epoch, successful organizations will be those that can continually differentiate themselves in the marketplace."
-- Nicholas Imparato and Oren Harrari, from 'Jumping the Curve'
Your email address will never be sold, traded or used by anyone else. Plus you can unsubscribe in one click at ANY time.
