Every product marketing strategy has high degrees of uncertainty around external assumptions. A marketing strategy for new product development can quickly become obsolete due to unique statistical events.
Think about the 1970s fuel crisis, technology breakthroughs, fads, wars or even the recent economic crisis.
Good product marketing strategy development should endeavour to generate a robust view of the external climate, but good strategy execution should include ongoing tracking mechanisms that keep your strategy agile and responsive.
How to market a product
An Online Market Intelligence Machine that targets your niche market segment can be used to:
- Track market developments that could challenge your strategy
- Act as a sounding board for examining critical strategic trade-offs
- Perform Delphi surveys for creating robust views of the future
- Or for creating potential future scenarios
It’s a great tool for the Product Manager’s armoury.
If you would like to develop your own Market Intelligence Machine for validating your product and technology marketing strategy then either fill out the form below or call this number to discuss your requirements.
Phone +44 (0) 2392 413771