Validate your product marketing strategy

Product Marketing Strategy

Every product marketing strategy has high degrees of uncertainty around external assumptions. A marketing strategy for new product development can quickly become obsolete due to unique statistical events.

Think about the 1970s fuel crisis, technology breakthroughs, fads, wars or even the recent economic crisis.

Good product marketing strategy development should endeavour to generate a robust view of the external climate, but good strategy execution should include ongoing tracking mechanisms that keep your strategy agile and responsive.

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How to market a product

An Online Market Intelligence Machine that targets your niche market segment can be used to:

  • Track market developments that could challenge your strategy
  • Act as a sounding board for examining critical strategic trade-offs
  • Perform Delphi surveys for creating robust views of the future
  • Or for creating potential future scenarios

It’s a great tool for the Product Manager’s armoury.

If you would like to develop your own Market Intelligence Machine for validating your product and technology marketing strategy then either fill out the form below or call this number to discuss your requirements.

Phone +44 (0) 2392 413771

 

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  • Mindsheet in Havant had the ability to quickly and efficiently design and implement a video link to our website. Tim Harrison
  • Mindsheet were called in to supplement our knowledge of a business opportunity that we were developing. They rapidly assimilated the key strategic issues around the market and our capabilities. In a very short time they confirmed our strategy and identified practical steps for exploiting the opportunity. We were impressed at their speed, use of strategy structuring tools and market knowledge. Kim Stansfield
    Programme Manager, Northrop Grumman

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