Creating a Market Intelligence Machine for market intelligence researchClient Case Studies, Customer AnalyticsThe usual approach for collecting market requirements for new product definitions is ... Read More Creating a Market Intelligence Machine for market intelligence research
The Innovation Lens: A Market-Driven Approach for Identifying the “Next Big Thing”Business Strategy, General, InnovationThe ability to develop and launch new products and services is critical ... Read More The Innovation Lens: A Market-Driven Approach for Identifying the “Next Big Thing”