Masood A. Hassan – Chief Operating Officer


Masood A. Hassan is a highly accomplished supply chain and operations leader with a proven track record of delivering transformation across global industries. He began his consulting career at the prestigious operations firm PRTM, where he worked directly with senior executives to implement performance-driven supply chain strategies. Following the acquisition of PRTM by PwC, Masood became a Partner in PwC’s Operations Consulting practice, leading complex, multi-country engagements that drove measurable improvements in supply chain efficiency, cost reduction, and resilience.

Over the course of his consulting career, Masood has advised Fortune 500 companies and high-growth businesses across sectors including consumer goods, pharmaceuticals, and manufacturing. His strategic focus has consistently delivered results—optimising end-to-end supply chains, accelerating time-to-market, and building digital capability for long-term competitiveness. His approach combines deep analytical rigour with pragmatic execution, honed through years of hands-on experience leading transformation programmes at scale.

Today, Masood operates as a Consultapreneurâ„¢, selectively advising boards, investors, and executive teams on how to unlock hidden value in their operations. He draws on two decades of consulting and leadership experience to help clients navigate disruption, embed operational excellence, and build future-ready supply chains. With a background that spans strategic advisory through to hands-on delivery, Masood is uniquely positioned to partner with organisations looking to elevate performance and achieve sustainable growth.

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