The Brief In 2005, Toyota Motor Europe invited us to tackle a nagging question: Why were vehicle electronics still failing so often? Cars ...
This video looks at the strategic context for Autonomous Vehicles which is one of the biggest disruptions facing the automobile industry. In particular, ...
Every product marketing strategy has high degrees of uncertainty around external assumptions. A marketing strategy for new product development can quickly become obsolete ...
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“… Because its purpose is to create a customer, the business has two — and only two — functions … Marketing and Innovation. ...
I used to think that technological change creates many more new jobs than the jobs that it takes away. However, this compelling video ...